Putting The Ducks In A Row

Ben Buckley continues to impress. Unlike his predecessor, John O’Neill, Ben seems to prefer to work outside the limelight though this has not made him any less effective. Over the past two weeks we have seen just how valuable his guidance has become as the FFA have released details of the coming season and the new collective bargaining agreement with the players.

First there was the announcement of Hyundai extending their sponsorship of the A-League for another four years. And now we have the announcement of the players and clubs signing the collective agreement which runs for 5 years.

What impresses me about this, is that the FFA is thinking strategically about the future of our game and is lining up their ducks to ensure that the next round of TV Rights falls perfectly to dovetail into both Sponsorship Rights and Player Payments/Salary Cap.

A story ran around the traps about a month ago where well know media buyer and analyst Harold Mitchell was quoted as saying that the next football rights deal could surpass the $500 million mark. At the time I admit I thought this highly unlikely but the FFA are certainly making the right decisions to ensure they receive the best possible price. I have got to admit I am starting to believe it is not only possible but it might even be probable.

These are exciting times for football lovers in this country. The national youth competition starts in the coming season, there are rumours that Foxtel has a dedicated football channel in the pipeline and we can look forward to a further four teams being introduce to the A-League over the next 1-2 years.

We don’t aknowledge enough the great work the FFA has been doing over the last 4 yours. So here it is….Well done Ben and Frank !!! Keep up the great work.


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