Th Free To Air Question

Interesting article on The Roar today regarding the viability of having the A-League on Free To Air (FTA) TV. It has generated a substantial amount of discussion amongst the readers and got me thinking about where I stand on the topic.

Although author Adrian Musolino makes some good points I cannot help but think he has missed a critical one. There is an old saying in the media, “There is no such thing as bad publicity”. With a FTA deal comes a much greater exposure to the general public and although this raises other concerns the good outweighs the bad.

Growing up my heroes were AFL stars. As kids running around the playground we pretended to Geoff Raines, Greg Williams, Leigh Matthews and a range of other stars of the egg ball game. We did this because we all knew who they were. They were in the paper, on the radio, on TV. They were in fact an indelible part of life within the country. This saturation is what the A-League is missing and only a FTA deal can begin the process of making it happen.

Although I loved watching Football I rarely got to see it, there wasn’t much of a league back then in my home town and the only time I got to see the best in world was when they were playing in the FA Cup final, most likely where my support for Tottenham came from.

Don’t get me wrong I am not against FOXTEL, they stood up and stumped up the cash when the sport needed it. The only ones willing to take a $120 Million punt on Frank Lowy’s dream. But the A-league needs more exposure to grow. Kids need to be able to walk into school on a Monday morning and be able to say, “Did you see that cracker of a free kick Carlos slotted home on the weekend” and have all of their mates nod along. At the moment the young boy would more likely get blank looks or maybe even a question of Carlos who?

Junior Football in this country is huge but who are these young kids heros? You are more likely to see a Manchester shirt than a Victory on the backs of young boys and girls throughout the training pitches of Melbourne. Some would argue there is nothing wrong with this as the EPL would arguably be considered the pinnacle of our sport but how many of these youngsters have seen a Manchester game on TV let along live.

We need all this kids to have the opportunity to watch their teams on TV not just the 25% who can afford the Foxtel subscriptions, it is only then that they start to build a connection to the game. Sure it can be achieved in other ways via the internet, newspapers and radio? Yes it can but the TV is still the driver of mass media.

The fact is it doesn’t matter if the quality isn’t world standard, as Melbourne and Brisbane showed two weeks ago the League does produce some cracking games and as a whole human nature means we tend to remember the positives rather than the negatives. We all have a tendency to create our own highlights package in our mind.

So in answer to Adrian’s question, “Is the A-League product good enough for free to air?” is yes it is and the sooner the better.
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