Where Did It Go So Horribly Wrong

I was genuinely excited when the FFA announced that one of the new clubs to join the A-league this year was to be Gold Coast United. Here was a team to be based in the fastest growing area of Australia, was backed by one of Australia’s richest men and would have one of the more interesting (if slightly insane) characters of the game here in Australia guiding them in Miron Beilberg.

Follow that up with some great recruiting and excellent performances in preseason, every indication was that this was a club that was going to hit the ground running. And they did, well they did on the field anyway.

Fast forward to today and the question must be asked however where did it all go horribly wrong. Somehow Gold Coast have managed to destroy any goodwill towards themselves within 12 rounds and now even have their most loyal of supporters questioning their direction.

Jason Culina last week wrote in his blog that he did not understand why the club and team weren’t receiving more respect for what they had achieved. Its funny how demands for respect can come back to haunt you and Jason should look no further than the insipid display he and his team mates trotted on the weekend and then cast a critical eye over the measures the club have imposed over the last couple of days and he will have his answer.

Positioning themselves as the club that everyone loves to hate is one thing but this ridiculous 5000 crowd cap and forced movement of fans to one stand is a monumental mistake and in my opinion will result in the death of the club within two seasons. Fans will abandon the club in their hundreds and already I would expect a significant drop off at their next home game.

What fan would want to go along and a support a club that actually wants to reduce the atmosphere at the ground. What fan would really hand over their hard earned to support a side that has such little ambition that they give up growing membership and support within 12 rounds of their first season.

The club needs to act now and act quickly to turn some of this around. There has been some talk that the 5000 cap has been touted to enable Clive some leverage in renegotiating the stadium deal with the Queensland government. If true then he needs to wrap those talks up quickly or there will be nothing left of this club. The team needs to reconnect with their community. They need to flood the market with free tickets, get as many people along as possible to the games. Especially the kids aged 10-18, these are the fans that will turn to members in the longer term.

Finally both Clive and Miron need to pull their heads in. Its time for Gold Coast to eat humble pie and do it without the arrogance that has been so obvious to date. It’s time to turn this circus into a real club before it is too late.

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